Behavioural finance is a study of our human tendencies that lead us to
make illogical and often irrational decisions, especially when it comes
to investments and our money. A prime example of this is that our
emotional response to 'perceived' losses (not actual
losses) is different than to that of perceived gains. Studies show
that losses for an investor feel twice as painful as gains feel good.
Others worry more about the return on their wealth than they do about
the amount of their wealth. This thought process
can cause us to fixate on the wrong issues and that's where good
financial planning comes in.
The Psychology of Investing Biases
Behavioural biases affect ALL of us and can vary depending on your
personality type. These biases can be cognitive: a tendency to think and
act in a certain way or follow a rule of thumb, or emotional: a
tendency to take action based on feeling rather than
fact.
A study was conducted by H. Kent Baker and Victor Ricciardi that
looked at how biases impact investor behaviour. Here are the main eight
biases that are thought to affect investment decisions and some examples
of them in action:
See how many you can identify in your own behaviour regarding your money?
(I recognise a few in myself.
The important thing is to recognise your behaviour and act on it
appropriately and not emotionally).
1. ANCHORING OR CONFIRMATION BIAS: We
tend to selectively filter, paying more attention to information that
supports our opinions while ignoring the rest. Likewise, we often resort
to preconceived opinions when
encountering something — or someone — new.
You
might be suffering from confirmation bias on Facebook! Facebook is a
great example of this. We normally have a FB feed of posts that support
our opinions and beliefs and rarely subscribe
to posts that we don't agree with. When it comes to money we
are more likely to look for information that supports our ideas about an
investment, rather than seek out information that contradicts it.
2. REGRET AVERSION BIAS: Also
known as loss aversion, regret aversion describes wanting to avoid the
feeling of regret experienced after making a choice with a negative
outcome.
Everyone knows that a risk free
investment with a 10% return each year is a unicorn. It just doesn't
exist. But if you think that something will not perform well, based on
your opinion and not researched facts, then
you will take less risk because it lessens your potential for poor
outcomes. This explains why people are reluctant to sell losing
investments, because it avoids confronting the fact that you have made
poor decisions.
3. DISPOSITION EFFECT BIAS: This refers to a tendency to
label investments as winners or losers. Disposition
effect bias can lead an investor to hang onto an investment that no
longer has any upside or sell a winning investment too early to make up
for previous losses.
This
is harmful because it can potentially increase capital gains taxes and
can reduce returns even before taxes. At The Spectrum IFA Group we use
well established asset managers whose
job it is to do this so you, our client, don't have to worry about
it.
4. HINDSIGHT BIAS: Another
common perception bias is hindsight bias, which leads an investor to
believe after the fact that the onset of a past event was predictable
and completely obvious whereas, in fact,
the event could not have been reasonably predicted.
Think
about the financial market collapse of 2007/2008 and how many pundits,
after the event, were saying that we should have known. In fact Queen
Elizabeth II was famously caught asking
her hosts at the London School of Economics "Why did no one see it
coming?"
5. FAMILIARITY BIAS: This
occurs when investors have a preference for familiar or well-known
investments despite the seemingly obvious gains from diversification.
(The undoubted winner in this
category is...PROPERTY...its quality of being tangible leads it to being
most investors' favourite choice).
You might feel anxiety when diversifying
investments between well known domestic stocks and lesser known
international ones, or anything outside of your comfort zone. This can
inevitably lead to sub-optimal portfolios with much
greater risk of losses.
Culturally,
most Italians have been big property investors, in some cases sinking
their life savings into buying a property for themselves and then, where
possible, one for the kids. However,
the continued economic crisis in Italy has exposed the increased risk
of this investment strategy. Most properties, outside the big cities
(location location location), have seen dramatic falls in prices over
the last 10 years and selling the property itself can
take a long time. In addition, when the government wanted to raise tax
revenues in 2014 they headed straight for property as their golden
egg. Conversely, if they had diversified their assets into bonds and
shares over the same period they would have seen
their family wealth appreciate considerably.
6. SELF ATTRIBUTION BIAS: Investors
who suffer from self-attribution bias tend to attribute successful
outcomes to their own actions and bad outcomes to external factors. They
often exhibit this bias as a means
of self-protection or self-enhancement.
For all the ladies out there,
you might be happy to know that men are much more inclined to be
affected by the self attribution bias than women. A good barometer of
over confidence in investing is how much someone will
buy and sell in their portfolio in any one year. (It's a bad thing to
turnover the portfolio too much because in increases costs and reduces
returns). Studies found that single men tended to trade 85% of their
portfolio in any one year, whereas a single woman
was likely to turnover just 51% of her portfolio. Married men fared
slightly better than single men at 71% and married women at 53% (clearly
under the influence of over confident men!)
7. TREND CHASING BIAS: Investors
often chase past performance in the mistaken belief that historical
returns predict future investment performance. This tendency is
complicated by the fact that some product
issuers may increase advertising when past performance is high to
attract new investors. Research demonstrates, however, that investors do
not benefit because performance usually fails to persist in the future.
It's
interesting to note that almost every graph of investment performance
for any investment (at least the ones I have seen) will always follow a
rising line from left to right. Much like
any other industry, it's all in the marketing. The key is not to get
taken in by the hype!
8. WORRY: The act of
worrying is a natural — and common — human emotion. Worry evokes
memories and creates visions of possible future scenarios that alter an
investor’s judgment about personal finances. (Iran/US
war for example). Anxiety about an investment increases its perceived
risk and lowers the level of risk tolerance. To avoid this bias,
investors should match their level of risk tolerance with an appropriate
asset allocation strategy.
My
experience of working with many different people over the years is that
the predominant characteristic for everyone is worry. It might be, like
in my case, the worry about how much money
I will need when I am older on which to retire, or from the view point
of someone who is already retired, how long their money will last them
before it runs out. This is where technology comes in. I now use online
forecasting software to alleviate those worries.
This is a tool, where, with the input of your financial data we can
create a plan for the future and answer questions, such as 'how much
will I need to live on when I am retired' and 'how long will my money
last'?
If you are worried about your situation and the years ahead, then just
ask me and I can complete a forecast for you. I have been surprised at
how useful it is in helping clients to better understand their finances,
reduce worries for the future and focus on
the amount of wealth you have rather than the annual return.
How to avoid these Behavioural Mistakes
I can help you to understand your common behavioural mistakes and then
we take the emotion out of investing by creating a customised tactical,
strategic investment plan. This might include:
Risk Profiling: Completing
a risk profile questionnaire to identify and understand your appetite
for investment risk. This is also about exploring your expectations
for returns and your capability to accept
losses.
Using professional asset managers
to look after your money within the parameters of your risk profile.
This removes any emotion and puts the money in the hands of professional
money managers who use factual data to measure risk and deliver
returns.
The most important aspect of behavioural finance, by a long way, is your
peace of mind. By having a thorough understanding of your risk
appetite, understanding why your portfolio has been chosen and what is
in it, it allows you to feel much more at peace with
your investments and be less likely to make common behavioural
mistakes.
My forecasting software can help you to avoid making investment
decisions based entirely on those biases and provide you with peace of
mind for the future. If you are interested in running through the
exercise then just drop me a line on gareth.horsfall@spectrum-ifa.com.
You can also call me or message me on whatsapp: 3336492356.
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